According to Hubspot
“Content Marketing’s one of the major aspects of a digital marketing strategy that involves planning, creating, distributing as well as sharing and publishing high-quality content in order to reach your target audience. This tactic helps brands improve awareness, connect with their target customers, boost sales as well as engage with prospects and customers.”
As mentioned above, businesses need to add value to the lives of their prospects to effectively convert them into paying customers. That’s the only way. And that’s what content marketing is all about.