GoHighLevel has added significant AI capabilities to the platform over the past two years. Three features — Conversation AI, Review AI, and Content AI — are now available in standard plans and are being used by agencies and businesses to automate customer interactions, manage reputation, and generate marketing content. Here is what each one does and how to use it.
Conversation AI
Conversation AI is a chatbot that operates across GoHighLevel's connected channels — SMS, live chat, Facebook Messenger, Instagram DMs — and handles inbound lead conversations automatically. When configured correctly, it qualifies leads, answers FAQs, and books appointments without any human involvement.
The key to Conversation AI performance is the Business Information prompt — a detailed description of your business, services, service area, pricing, and policies that the AI uses to generate responses. Businesses that invest time in writing a comprehensive, accurate Business Information prompt get significantly better AI responses than those using a generic 2-sentence description.
Conversation AI works in "suggestive" mode (AI drafts responses for a human to review and send) or "automatic" mode (AI sends responses without human review). Most businesses start in suggestive mode to review AI quality before switching to automatic mode. Automatic mode is appropriate once you have tested the AI extensively and are confident it handles your specific business scenarios correctly.
Review AI
Review AI generates suggested responses to Google reviews — both positive and negative — using AI. When a new review comes in, GoHighLevel's Review AI drafts a response that you can edit and publish, or publish directly if the suggested response is appropriate. For businesses receiving high volumes of reviews, this saves significant time while maintaining consistent review response quality.
Review responses should be customized for your brand voice even when using AI suggestions — the AI-generated responses sometimes sound generic. Use Review AI as a starting point and edit the tone and specific details before publishing. Responding to all reviews with identical AI-generated language can appear inauthentic to potential customers reading your review section.
Content AI
Content AI in GoHighLevel assists with writing marketing copy — email subject lines, SMS message text, landing page headlines, and blog post drafts. Access it within the email and funnel editors by clicking the AI writing assistant button. Provide a brief description of what you want to write, select a tone (professional, casual, urgent, etc.), and Content AI generates draft copy.
Content AI output requires editing before use — treat it as a first draft, not finished copy. The suggestions are often useful starting points but rarely match a specific brand voice without refinement. Use it to overcome blank-page paralysis and generate options quickly, then edit to match your actual communication style.
What AI in GoHighLevel Does Not Do
GoHighLevel's AI features do not replace human judgment in complex conversations, do not handle multi-turn conversations requiring memory of previous interactions reliably, and do not generate the level of nuanced, brand-specific content that an experienced copywriter produces. Use these tools to reduce manual labor in repetitive tasks, not to fully replace human communication in high-stakes customer interactions.