GoHighLevel's reputation management feature automates Google review requests after every customer interaction — building your review count without requiring any staff action. Here is how to set it up correctly.
Step 1: Connect Your Google Business Profile
In GoHighLevel, go to Settings > Integrations > Google My Business. Click Connect and authorize GoHighLevel to access your Google Business Profile. If your business has multiple locations, select the appropriate location. Once connected, GoHighLevel can send review request links directly to your Google listing and pull new reviews into the platform dashboard.
Step 2: Get Your Google Review Link
In GoHighLevel, go to Reputation > Get More Reviews. Your Google review link appears here — this is the URL that takes customers directly to the Google review dialog for your business. Copy this link and save it. It gets embedded in all your review request messages.
Step 3: Create a Review Request Workflow
Go to Automation > Workflows > New Workflow. Set the trigger based on your business type: for service businesses, trigger on a tag applied when a job is marked complete. For appointment-based businesses, trigger on "Appointment Status Changed to Completed." For e-commerce, trigger on a "Purchase Made" event.
Add a Wait step — 2 to 4 hours after the triggering event. Then add a Send SMS action: "Hey [First Name], it was great taking care of you today! If you have 30 seconds, we'd really appreciate a Google review — it helps our business a lot: [Google Review Link]. Thanks!" Keep the message conversational and short.
Step 4: Add an Email Follow-Up
Add a second branch: 3 days after the SMS, if the contact has not left a review (check this with a tag applied by the review platform), send an email with the review request. This two-touch approach captures customers who missed the initial SMS.
Step 5: Monitor and Respond to Reviews
In GoHighLevel's Reputation dashboard, all Google reviews appear in one feed. Respond to reviews — both positive and negative — directly from the dashboard without logging into Google My Business. Responding to every review signals active business management and improves local search ranking. GoHighLevel can also notify you via email when new reviews come in.
Expected Results
Most businesses running this automation see their Google review volume increase 3 to 5 times within 60 days. A business receiving 5 new reviews per month through manual collection typically reaches 15 to 25 new reviews per month after automation. The compounding effect on local search visibility over 6 to 12 months is significant.