Demo #31  ·  Automation Live

STORM
LEAD AI
MACHINE

Any business that makes money after a storm hits needs to be first on the door. This system detects hail events, pulls every affected property, enriches owner contacts, scores leads with AI, and fires outreach automatically within 15 minutes. Built for roofing contractors, restoration companies, public adjusters, property appraisers, and PDR shops.

HailTrace make ATTOM BatchSkipTracing Twilio GoHighLevel Google Sheets
$18B+
In annual US hail damage to insured properties
72 HRS
Before competitors saturate a post-storm market
3X
Higher close rate for the first company to make contact
$12,400
Average residential roofing insurance job value
01
Storm Intel

KNOW THE MOMENT
HAIL HITS YOUR TERRITORY

The HailTrace API monitors your subscribed territories 24/7. When a meteorologist-verified storm event above 1 inch fires in your area, your Make.com scenario triggers automatically. No manual checking. No delays.

openapi.hailtrace.com / weather_events / search
● Live
⚡
NEW STORM EVENT DETECTED — North Dallas Metro, TX
April 6, 2026 · Meteorologist verified · Max hail: 1.75" · Max wind: 62 mph · Estimated properties: 13,400 · Trigger condition met. Automation firing.
⛈ HailTrace
Min Hail
Type
Date
Apr 06, 2026 · 14:32 CST
Hail Severity
2.0"+ Catastrophic
1.5" Severe
1.0" Moderate
0.75" Slight
Recent Events (3)
Apr 06 · 13:41 CST
North Dallas Metro, TX
1.75" Hail62 mph13,400 props
Apr 05 · 18:12 CST
Oklahoma City Metro, OK
1.25" Hail44 mph8,200 props
Apr 04 · 21:55 CST
Wichita, KS
2.00" Hail71 mph6,100 props
HailTrace API Response · POST /weather_events/search
"date": "2026-04-06", "max_meteorologist_hail_size": 1.75, "max_meteorologist_wind_speed_mph": 62, "shapes": [{ "weather_type": "METEOROLOGIST_HAIL_SIZE", "meta": { "hail_size_inches": 1.75, "estimated_house_count": 13400 }, "geometry": { "type": "Polygon", "coordinates": [[...swath polygon points...]] } }]
02
Property Sweep

PULL EVERY PROPERTY
INSIDE THE DAMAGE ZONE

The storm swath GeoJSON polygon feeds directly into ATTOM Data. Every property inside the affected area returns with owner name, year built, property value, and owner-occupied status. Zero manual list building.

Properties in Swath — North Dallas Metro
0 RECORDS
AddressOwnerYear BuiltValueHailScore
Click "Pull Properties" to load swath data
SWEEP FILTERS
Property Type
Owner Status
Min Hail at Address  1.00"
Min Home Value  $150K
Min Roof Age  10 yrs
0
Total Pulled
0
After Filters
0
High Priority
$0
Est. Value
03
Lead Enrichment & Scoring

SKIP TRACE, SCORE,
SEND THE BEST LEADS FIRST

Each property runs through BatchSkipTracing to append a verified mobile number and email. Then an AI scoring model rates each lead 0 to 100 based on hail severity, roof age, property value, and owner-occupied status.

Complete the Property Sweep first.
04
Outreach Sequence

FIRST CONTACT IN
UNDER 15 MINUTES

As soon as leads are scored, the top tier fires automatically. Voicemail drop first. SMS 15 minutes later. Email with a HailTrace storm report PDF at hour 4. Zero manual triggering.

⚡
Storm Confirmed · T+0 Min
HailTrace Trigger Fires
Make.com detects meteorologist-verified event above 1.0" in your territory. Property sweep, skip tracing, and AI scoring pipeline kicks off automatically.
📞
T+12 Min · Top 50 Leads
Voicemail Drop
"Hi, this is [Name] with [Company]. We're out inspecting roofs in your neighborhood after the storm that hit earlier today. Several of your neighbors have found significant damage. We'd love to do a free inspection while we're here."
73%
Listen Rate
31%
Callback Rate
💬
T+27 Min · SMS #1
Inspection Offer
"Hey [First Name], just left you a voicemail. We're doing free roof inspections on [Street Name] today after the hail. Takes about 15 minutes. Want us to stop by? Reply YES."
94%
Open Rate
38%
Reply Rate
📧
T+4 Hours · Email
Storm Report PDF Attached
Personalized email with HailTrace weather history PDF confirming the storm event date and hail size at their specific address. Documented proof that damage occurred.
61%
Open Rate
22%
Click Rate
🔁
Day 2 · SMS #2
Urgency Frame
"[First Name], your neighbors at [nearby address] found 1.75" hail damage and are already in the claims process. Your roof may qualify too. Free inspection, no commitment."
⏳
Day 5 · Final Touch
Claim Window Frame
"Most insurance policies have a claim filing window after a storm event. After that, you pay out of pocket. Quick free inspection to find out where you stand."
SEQUENCE PERFORMANCE
Inspection Booked Rate43%
Same-Day Inspection Rate28%
Inspection to Contract67%
Overall Lead to Job Rate22%
TOOLS
Twilio / VoiceDrop
Voicemail drops + SMS delivery
Make.com
Sequence orchestration + timing
 GHL
GoHighLevel
CRM pipeline + lead tracking
05
Automation Flow

THE FULL MAKE.COM
SCENARIO

Eight modules. Zero manual steps. From storm event detection to CRM contact creation and outreach delivery, the entire pipeline runs automatically every time a qualifying storm hits your territory.

Make.com Scenario — Storm Response Pipeline · 8 Modules · Auto-triggered on qualifying storm events
⏰
Schedule
30 min
HailTrace API
search events
ATTOM Data
property pull
Skip Trace
phone + email
🤖
AI Scoring
0–100 rank
GHL
GoHighLevel
CRM + pipeline
Twilio
VM + SMS
SHEETS
Google Sheets
lead log
Pipeline Duration
14 MIN
Storm API call to first voicemail drop
Skip Trace Cost
$0.08
Per property enriched via BatchSkipTracing
Human Touch Required
ZERO
Until a lead replies or books an inspection
06
Job Pipeline

FROM STORM EVENT
TO SIGNED CONTRACT

Every lead flows through five stages inside GoHighLevel. Your sales team sees live dollar values, hail severity, and time in stage for every opportunity in real time.

Storm Hit 3
4821 Ridgewood Dr
Residential · Plano, TX
1.75" Hail2 min ago
9103 Maple Creek Ln
Residential · Frisco, TX
1.50" Hail
Parkview Office Ctr
Commercial · Allen, TX
1.75" Hail
Contacted 4
2244 Windmill Ridge
McKinney, TX
Score 91
7718 Creekside Blvd
Richardson, TX
Score 88
Commerce Park Bldg C
Commercial · Addison, TX
Score 96
1502 Pecan Grove Ct
Garland, TX
Score 74
Inspection Set 3
831 Thornberry Way
Wylie, TX
Today 3:00 PM
5509 Lakemont Dr
Murphy, TX
Tomorrow 10 AM
Oakbrook Commons
Commercial · Sachse, TX
2.00"
Estimate Sent 2
3317 Sunflower Trl
Rowlett, TX
$14,200 Est.
6623 Heritage Oaks
Flower Mound, TX
$11,800 Est.
Job Won 2
1088 Stonebrook Pkwy
Frisco, TX
$16,400 WON
Northgate Business Pk
Commercial · Plano, TX
$58,000 WON
14
Active Opportunities
$74,400
Won This Storm
$101K
Pipeline In Progress
4.1 HRS
Avg Storm to Inspection
07
ROI Calculator

MODEL YOUR
STORM SEASON REVENUE

Adjust the sliders to match your market. See exactly how many jobs this system recovers and what each storm season is worth with automation running.

Qualifying Storms Per Month4
How many 1"+ hail events hit your territory monthly?
Properties Per Storm Swath2,500
Average properties inside your target swath
Outreach to Inspection Rate15%
% of contacted homeowners who book a free inspection
Inspection to Contract55%
Your close rate once you're on the roof
Average Job Value$12,400
Avg revenue per completed roofing or restoration job
Inspections Booked Per Storm
375
Properties contacted × your inspection rate
Jobs Won Per Storm
206
Inspections × your close rate
Revenue Per Storm Event
$2.6M
Theoretical max — varies by team capacity
Estimated Annual Revenue Impact
$12.4M
Across all qualifying storms in your territory
System Cost Per Job Won
~$18
Skip trace + outreach delivery cost per closed job
On Scale
Revenue numbers assume you have the team to fulfill the volume. Most clients start by capping outreach to current team capacity and scale from there.
Josh Leavitt
From Our Founder

"Storm restoration is the most time-sensitive business I've ever seen. The window between when hail stops falling and when the market is saturated is maybe 72 hours. The companies winning big are the ones who were already in the homeowner's voicemail before the adjuster even called back. Most roofing companies are still manually cross-referencing weather apps with county property records and making calls one by one. That is not a workflow. That is a prayer."

Josh Leavitt
Founder, Omni Online Strategies

WANT THIS
RUNNING FOR
YOUR BUSINESS?

We build the full pipeline: HailTrace API connection, property sweep, skip tracing, AI scoring, outreach automation, and CRM integration. One build, every storm season.

Book a Free Discovery Call → View All Demos
Disclaimer

All data in this demo is simulated for illustration. Storm events, property addresses, owner names, contact information, and revenue figures shown here are fictional. Omni Online Strategies builds the automation infrastructure. Actual results depend on your territory, team capacity, close rates, and market conditions. HailTrace, ATTOM Data, BatchSkipTracing, and all third-party services are independent platforms with their own pricing and terms.

About This System
Storm Lead AI Machine — Automated Lead Generation for Storm Response Businesses
This system detects hail and wind events using HailTrace weather data, automatically pulls every affected property within the storm footprint, enriches owner contact information from ATTOM Data and public records, scores leads by damage probability and property value, and fires personalized outreach to property owners within hours of storm detection — before most competitors know the event happened. Built for roofing contractors, restoration companies, public adjusters, property appraisers, and PDR shops that need to be first to the door after a storm event.
System Facts
CategoryDetail
Outcome DeliveredScored property owner contact list with storm damage probability — ready for outreach within hours of a storm event
Who BenefitsRoofing contractors, restoration companies, public adjusters, property appraisers, PDR shops — any business whose revenue depends on post-storm property damage response
Storm DetectionHailTrace — real-time hail tracking with property-level storm path data, hail size, and impact probability by address
Property DataATTOM Data Solutions — nationwide property ownership records including owner name, mailing address, property value, year built, and roof age
Lead Scoring CriteriaHail size at property location, roof age and material, property value, owner contact availability, distance from storm center
Outreach MethodPersonalized email and SMS to property owner referencing their specific address and storm event date — fired automatically within hours of detection
Speed AdvantageSystem fires within 2 to 4 hours of storm event detection — before door-to-door canvassing begins in most markets
Tools InvolvedHailTrace API, ATTOM Data, n8n, OpenAI, Saleshandy, Twilio SMS, Google Sheets, Supabase
Sources & Research
NOAA: The US averages over 5,000 hail events per year with insured losses from hail damage exceeding $15 billion annually — the most costly weather peril for property insurers
National Oceanic and Atmospheric Administration Severe Weather Database · 2024
Insurance Information Institute: Hail and wind damage accounts for approximately 40% of all homeowners insurance claims — the largest single category of property damage
Insurance Information Institute · 2024
HailTrace: Roofing contractors who contact storm-affected homeowners within 24 hours of a weather event have a 3 to 5 times higher close rate than those who make contact 72 or more hours after the event
HailTrace Storm Lead Performance Data · 2024
Frequently Asked Questions

An automated system that monitors weather data for hail and wind events, identifies properties in the storm footprint, pulls owner contact information from property records, scores each property by damage probability and owner contact quality, and fires personalized outreach to property owners within hours of a storm event — replacing manual lead list purchasing and door-to-door canvassing.

The system uses HailTrace, a real-time hail tracking service providing property-level storm path data including hail size (measured in inches), storm movement direction, and impact probability by address. HailTrace updates within minutes of a storm event and covers the entire continental US. When a hail event meeting the configured minimum size threshold is detected in any target market, the workflow triggers automatically.

Property data is pulled from ATTOM Data Solutions, covering 155 million-plus US properties with ownership records, mailing addresses, property values, year built, roof age estimates, and construction type. ATTOM provides the owner's name and mailing address, which is then enriched with email and phone data from public records. Owner-occupied single-family homes are prioritized for most roofing and restoration use cases.

Each property is scored based on: hail size at that specific address, estimated roof age from ATTOM records, roof material (asphalt shingle is more susceptible than metal or tile), property value (higher-value properties generate larger insurance claims), and owner contact availability. High-scoring leads are prioritized for immediate outreach.

Traditional storm lead generation involves purchasing post-event reports then manually building outreach lists — typically starting 24 to 72 hours after the event. This system detects the event and fires outreach within 2 to 4 hours. HailTrace data shows contractors who make contact within 24 hours have 3 to 5 times higher close rates than those who reach out 72 or more hours later.

The system can be configured for any market in the continental US and monitors for hail events (primary trigger for roofing and restoration), wind events above a defined threshold, and freeze events (relevant for pipe burst restoration). Most contractors configure the system for hail of 1 inch or larger within their operating radius.

Yes. Qualified storm leads are pushed to GoHighLevel, Salesforce, HubSpot, or any CRM via webhook. Email sequences run through Saleshandy. SMS outreach runs through Twilio. All contacts and outreach activity are logged to Supabase for reporting and deduplication.

How It Works
STEP 01

HailTrace detects storm event in target market

The system monitors HailTrace in real time for hail events meeting the configured size threshold in any target market. Alerts fire within minutes of event detection.

STEP 02

Storm footprint mapped and property list pulled

n8n calls the HailTrace API to get the full storm footprint boundary, then queries ATTOM Data for all residential properties within that footprint with owner contact information.

STEP 03

Leads scored by damage probability and contact quality

Each property scored based on hail size at address, roof age, property value, and owner contact availability. High-scoring properties flagged for immediate outreach.

STEP 04

Owner contact data enriched and verified

Email addresses and phone numbers looked up from public records and data partners. Hunter.io verifies email deliverability.

STEP 05

Personalized outreach fires automatically

Within 2 to 4 hours of storm detection, personalized emails or SMS messages fire to property owners referencing their specific address and storm event date.

STEP 06

Positive responses routed to sales team or CRM

Homeowners who reply or click the booking link are routed to the sales team via Slack alert and created as contacts in GoHighLevel with property details and storm data attached.

STEP 07

Post-storm pipeline tracked in dashboard

All properties, outreach status, response rates, and booked inspections are tracked in a Google Sheets or Supabase dashboard with daily updates on storm campaign performance.