Mailwizz Vs Mautic full comparison
The Omni Team cold email, email marketing

Mailwizz Vs Mautic: Expert’s Comparison {2023}

Email marketing is a powerful tool for businesses of all sizes. It helps to reach customers, generate leads, and increase sales. With so many options available, it can be challenging to choose the right email marketing platform. In this blog post, we will be comparing two popular email marketing platforms, MailWizz and Mautic, from the perspective of experts. We will be taking a deep dive into the features, deployment options, pricing, and overall value of each platform. By the end of this post, you will have a clear understanding of which platform is the best fit for your business needs. Whether you’re a small business owner or a marketing professional who engages in cold-emailing, this comparison will provide valuable insights to help you make an informed decision. So, let’s dive in and see how MailWizz and Mautic stack up against each other.

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MailWizz and Mautic are both open-source email marketing automation platforms that allow businesses to manage and automate their email campaigns. Both platforms are popular choices among businesses of all sizes, as they offer a wide range of features and functionalities that are designed to help businesses improve their email marketing efforts and achieve better results.

Pricing

Pricing is an important aspect to consider when choosing an email marketing platform. Both MailWizz and Mautic offer different pricing options, which can affect the cost and value for businesses.
MailWizz pricing is based on a one-time license fee, which means that businesses pay a one-time fee to access the software. The cost of the license varies depending on the number of domains, the number of email sends, and the type of license (single or multi-user) businesses need. The pricing model allows businesses to have full control over their email marketing system and to have access to all the features with no additional monthly fee.
Mautic, on the other hand, offers a freemium pricing model which means that businesses can use the software for free but with some limitations. They also offer a paid version with additional features that can be added as needed. Businesses can choose the pricing plan that best suits their needs and budget.
In conclusion, both MailWizz and Mautic offer different pricing options. MailWizz’s one-time license fee allows businesses to have full control over their email marketing system but it can be a higher upfront cost. Mautic’s freemium pricing model allows businesses to start using the software for free, but businesses may need to pay for additional features or higher usage. It’s important for businesses to evaluate their needs, budget and usage to decide which pricing model is the best fit for them.

Features and ease of use

Another difference is the number of features offered. MailWizz has more advanced features such as A/B testing, built-in survey tool, built-in affiliate system and built-in customer management system. However, Mautic is known for its extensive lead nurturing and scoring capabilities which allow businesses to track their leads and create targeted campaigns.
In terms of ease of use, both platforms are user-friendly and easy to navigate. However, some users have reported that MailWizz has a steeper learning curve compared to Mautic.
Mautic also has a wider range of integrations with other popular platforms such as CRM, form builders, e-commerce platforms, and more.
In conclusion, both MailWizz and Mautic are great options for businesses looking for an email marketing automation platform. It all depends on your business’ specific needs and budget. If you’re willing to pay for advanced features and a steeper learning curve, MailWizz might be the way to go. If you’re looking for a free and open-source platform with lead nurturing and scoring capabilities, Mautic is the way to go.

API Access

API access is an important feature for businesses that want to integrate their email marketing platform with other software and systems. Both MailWizz and Mautic offer API access, but there are some differences in the level of access and functionality.
MailWizz provides a full-featured API that allows businesses to perform a wide range of operations such as creating and managing lists, subscribers, campaigns, and more. The API also supports multiple formats such as JSON and XML and it is well-documented with clear instructions and examples, making it easy to use.
Mautic, on the other hand, also offers an API but it is not as well-documented as MailWizz. The API is based on REST principles and it allows businesses to perform a wide range of operations such as creating and managing contacts, leads, campaigns, and more. However, businesses may need to seek some support to get started with Mautic’s API.
In conclusion, both MailWizz and Mautic offer API access, but MailWizz’s API is more extensive and well-documented. If your business requires extensive integration with other systems, MailWizz’s API might be the better choice. However, if you’re comfortable with a little bit of development, you can still do a lot with Mautic’s API.

Integration Capabilites

Integration capabilities are an important feature for businesses that want to connect their email marketing platform with other software and systems. Both MailWizz and Mautic offer integration capabilities, but there are some differences in the number and type of integrations available.
MailWizz offers a variety of pre-built integrations with popular platforms such as Shopify, Magento, WooCommerce, and more. It also offers a webhook that allows businesses to connect to any platform that supports it. However, the number of integrations offered by MailWizz is limited and businesses that require integration with a less popular platform may need to seek help from the third-party developers.
Mautic, on the other hand, offers a wide range of integrations with popular platforms such as Salesforce, Hubspot, Zoho, and more. It also offers a comprehensive API that allows businesses to connect to any platform that supports it. Mautic also has a large community of developers who are constantly developing new integrations and plugins, making it more versatile in terms of integration options.
In conclusion, both MailWizz and Mautic offer integration capabilities, but Mautic has a wider range of integrations available and a more active community of developers working on new integrations. If your business requires integration with a specific platform, Mautic may be the better choice. However, if you’re looking for a more straightforward solution with pre-built integrations, MailWizz might be the way to go.

Deployment

Deployment is an important aspect to consider when choosing an email marketing platform. Both MailWizz and Mautic offer different options for deployment, which can affect the level of control and flexibility businesses have over their email marketing system.
MailWizz is a self-hosted solution that requires businesses to have their own server or hosting plan. This means that businesses have full control over their email marketing system and can customize it to their specific needs. However, self-hosting also means that businesses are responsible for maintaining and updating the system, which can be time-consuming and require technical expertise.
Mautic, on the other hand, offers a cloud-based deployment option which allows businesses to access their email marketing system from anywhere and eliminates the need for self-hosting. This can be more convenient for businesses that don’t have the resources or expertise to maintain their own server. However, businesses may have less control over the customization of their email marketing system with a cloud-based deployment.
In conclusion, both MailWizz and Mautic offer different options for deployment. MailWizz’s self-hosted solution gives businesses more control and flexibility over their email marketing system, but it also requires more technical expertise and resources. Mautic’s cloud-based option is more convenient and eliminates the need for self-hosting, but businesses may have less control over customization. It’s up to the business’s need, resources and expertise to decide which one suits them the most.

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