Shopify Email Marketing vs Klaviyo vs Omnisend {2023}
Are you tired of sifting through endless email marketing options for your Shopify store? Look no further! We’ve done the legwork for you and compared three top players in the game: Shopify Email Marketing, Klaviyo, and Omnisend. From features to pricing, ease of use to integration capabilities, and even template design options, we’ve got all the juicy details to help you make the best decision for your business. So sit back, grab a cup of coffee (or wine, we won’t judge), and let’s dive into the email marketing showdown of the century!
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The Power of Email Marketing for Your Ecommerce Business
Features Comparison
When comparing Shopify email marketing, Klaviyo, and Omnisend, there are a few key features to consider.
Shopify email marketing:
Built-in email marketing tool for Shopify stores
Includes basic email marketing features such as email templates, automation, and segmentation
Integrates with Shopify data, allowing for targeting based on purchase history and customer behavior
Klaviyo:
Advanced email marketing tool specifically designed for e-commerce businesses
Includes advanced segmentation options, personalized email campaigns, and detailed analytics
Integrations with popular e-commerce platforms such as Shopify, Magento, and BigCommerce
Omnisend:
All-in-one marketing automation platform for e-commerce businesses
Includes email marketing, SMS marketing, and marketing automation features
Advanced segmentation and personalization options, as well as detailed analytics and A/B testing capabilities
Integrations with multiple e-commerce platforms including Shopify, Magento, and BigCommerce.
Conclusion
In terms of features, all three platforms offer similar features such as abandoned cart recovery, basic segmentation, and email automation. However, Klaviyo and Omnisend offer more advanced features such as A/B testing and predictive sending, while Shopify Email Marketing is more limited in terms of advanced features. In terms of pricing, Klaviyo and Omnisend are more expensive than Shopify Email Marketing, but they also offer more advanced features.
Automation Capabilities
When it comes to automating your email marketing, Shopify, Klaviyo, and Omnisend all offer a range of automation capabilities.
Shopify’s email marketing tool allows you to automate email campaigns based on customer behavior and purchase history. For example, you can set up automated abandoned cart emails to remind customers of items they left in their cart. Additionally, Shopify offers pre-built email flows, such as a welcome series or a win-back campaign, to help you automate your email marketing.
Klaviyo, on the other hand, is designed specifically for eCommerce businesses and offers a wide range of automation options. With Klaviyo, you can set up automated email campaigns based on customer behavior, purchase history, and even website browsing behavior. Additionally, Klaviyo’s segmentation capabilities allow you to create highly targeted automation campaigns, ensuring that your emails are reaching the right customers at the right time.
Omnisend is another popular email marketing automation tool for ecommerce businesses. It also offers a wide range of automation capabilities, including abandoned cart emails, welcome series, win-back campaigns, and more. Omnisend also allows you to set up automation based on customer behavior, purchase history, and website browsing behavior. Additionally, Omnisend’s drag-and-drop automation designer makes it easy to create and set up automation campaigns.
Overall, all three platforms offer a range of automation capabilities, but Klaviyo and Omnisend may be better options for businesses looking for more advanced automation options and targeted campaigns. Shopify’s email marketing tool may be more suitable for businesses that are looking for basic automation capabilities.
Omnisend
Klaviyo
Pricing Comparison
When it comes to pricing, Shopify Email Marketing, Klaviyo, and Omnisend all have different plans and pricing structures.
Shopify Email Marketing:
Shopify’s basic plan starts at $9 per month and includes features such as automatic abandoned cart recovery emails and basic reporting. Their advanced plan, Shopify Plus, is tailored for larger businesses and starts at $2000 per month.
Klaviyo:
Klaviyo offers a free plan for up to 250 contacts and then pricing starts at $20 per month for their Basic plan, which includes features such as abandoned cart recovery and basic segmentation. Their Pro plan starts at $199 per month and includes more advanced features such as A/B testing and predictive sending.
Omnisend:
Omnisend’s pricing starts at $16 per month for their Standard plan, which includes features such as abandoned cart recovery and basic segmentation. Their Pro plan starts at $199 per month and includes more advanced features such as A/B testing and predictive sending.
Ease of Use
When comparing Shopify Email Marketing, Klaviyo, and Omnisend in terms of ease of use, it’s important to consider the user interface, the level of technical knowledge required, and the available resources and support.
Shopify Email Marketing, being a built-in feature of the Shopify platform, is easy to access and use for those already familiar with the platform. It offers a simple drag-and-drop interface for creating email campaigns and automations, and integrates seamlessly with other Shopify features. However, it may be less customizable and have fewer features than Klaviyo or Omnisend.
Klaviyo is a more advanced email marketing platform, with a wide range of features and integrations. It offers a user-friendly interface and a variety of resources, including webinars and guides, to help users get started. However, it may require a higher level of technical knowledge to set up and use all of its features.
Omnisend offers a similar range of features and integrations as Klaviyo, but with a more intuitive and user-friendly interface. It also offers a variety of resources, including a knowledge base and live support, to help users get started and troubleshoot any issues.
Ultimately, the ease of use of these email marketing platforms will depend on the specific needs and technical expertise of each user. It’s important to review the features and resources of each platform and consider a free trial to determine which platform will best meet your needs and be the easiest to use.
Klaviyo
Omnisend
Integration Capabilities
When comparing the integration capabilities of Shopify email marketing, Klaviyo, and Omnisend, there are a few key differences to consider.
Shopify email marketing: As a native feature of the Shopify platform, it seamlessly integrates with all Shopify stores. It also offers a range of pre-built templates and the ability to create automated email campaigns based on customer behavior. However, it may lack some of the advanced features and customization options of other email marketing platforms.
Klaviyo: Klaviyo is a popular email marketing platform for e-commerce businesses, and it integrates with a wide range of e-commerce platforms, including Shopify. It offers advanced segmentation and personalization options, as well as the ability to create automated email campaigns based on customer behavior. Additionally, it offers pre-built templates and the ability to create custom HTML emails.
Omnisend: Omnisend is an email marketing platform that focuses on e-commerce businesses. It integrates with a wide range of e-commerce platforms, including Shopify. It offers a range of features such as automation, segmentation, and personalization. Omnisend also offers a variety of pre-built templates as well as the ability to create custom HTML emails. Additionally, Omnisend includes SMS and web push notifications, making it a more holistic marketing platform.
Overall, all three platforms offer integration with Shopify and the ability to create automated email campaigns, but Klaviyo and Omnisend offer more advanced features such as segmentation and personalization. Omnisend also offer SMS and web push notifications, making it a more holistic marketing platform.
Deployment
When it comes to deploying an email marketing platform, Shopify, Klaviyo, and Omnisend all offer slightly different options.
Shopify is a fully integrated platform, meaning that it can be easily deployed within the Shopify environment. This makes it a great option for businesses that are already using Shopify for their e-commerce needs. Setting up email marketing within Shopify is a simple process and can be done through the Shopify app store.
Klaviyo, on the other hand, offers a standalone platform that can be integrated with a variety of e-commerce platforms, including Shopify. This means that it may require a bit more set up and integration work upfront, but it also offers more flexibility for businesses that use multiple platforms.
Omnisend is similar to Klaviyo in that it offers a standalone platform that can be integrated with a variety of e-commerce platforms. It also offers pre-built integrations with popular e-commerce platforms such as Shopify, Magento, and WooCommerce, making the integration process relatively straightforward.
In summary, if you’re already using Shopify and want a quick and easy solution, Shopify’s built-in email marketing is a great choice. If you’re using multiple platforms and want more flexibility, Klaviyo and Omnisend offer integration options that may be a better fit.
Template Design
When it comes to template design, all three platforms offer a variety of pre-designed templates to choose from. However, they differ in the level of customization available.
Shopify Email Marketing:
Shopify offers a limited number of pre-designed templates that can be customized to a certain extent. However, users with little design experience may find it difficult to create a unique look for their emails.
Klaviyo:
Klaviyo offers a wider range of pre-designed templates, and also has a built-in drag-and-drop editor that allows for more advanced customization. Users with some design experience will have more flexibility in creating a unique look for their emails.
Omnisend:
Omnisend offers a wide range of pre-designed templates, and also has a built-in drag-and-drop editor that allows for advanced customization. Additionally, Omnisend also offers a built-in design studio, which allows users to create custom templates from scratch. This gives users the most flexibility in creating a unique look for their emails.
Overall, all three platforms offer template design capabilities, but Omnisend offers the most flexibility and advanced customization options for users with design experience.
