The point at which a person decides to share their contact information with you is known as a “lead capture.” However, simply having people visit your site is not enough to obtain their email addresses. Similarly, you can’t send emails to potential clients without having their email addresses. To get people to share their contact information with you, you need to offer them something in return.
This “something” should meet the following criteria: A. It should be virtual and able to be delivered online automatically B. It should be free of charge C. It should be valuable and compelling enough to make people want to share their contact information in exchange for it. Examples of such an incentive can be a free e-book, a webinar, a guide, or a report that relates to their interests or needs. By providing something of value, you can increase the chances of people sharing their contact information with you, which will lead to a higher conversion rate and more leads.