Become a Successful Store-Owner by Applying this eCommerce Marketing Strategy
1. Understand &Segment Your Target Audience
Make a clear distinction between the groups of people you engage with:
prospects (target audience), leads and existing customers.
Prospects are people who have the potential to buy in your shop. They actively search for products that are similar to the products you sell, or they may need an outcome that your products provide.
Your online store or the products you sell are still foreign to people at the “prospects” stage. They are not familiar with your business nor with your products.
Segmentation can and should start at this early level.