A well-designed sales funnel is structured around the key milestones of the decision-making process. This has been true for centuries, whether in ancient markets or today’s digital landscape. The principles remain the same, regardless of the product being sold – whether it’s a grain of salt or fresh fish.
In digital marketing, the arena is virtual and communication with customers takes place online. However, it is important to remember that it is still about people and helping them. The stages of a sales funnel are designed to allow you to communicate effectively with potential customers and show them that you can help them
The sales funnel is narrowing as we move to the next step. Congratulations, your content has worked and the prospect is now considering your product or service. At this stage, they have taken the next step and clicked on your post, ad, or link.
It’s important to remember that at this stage, you may not know who they are yet. However, they have given you an opportunity to continue communicating with them. The goal is to establish a higher level of trust, position yourself as an authority, and reach an agreement on the price.
3. Lead Capture
But how will you be able to communicate with them if you don’t have their contact details? That’s where the lead magnet stage comes in. In order to obtain their contact information, you need to provide something of value to them in return. This is typically something that is given away for free.
The idea is that you offer your prospects something of value that they can access for free, such as an e-guide, valuable newsletter, recipe, ebook, tutorial, wait-list registration, quiz results, or anything else that requires signing up. This way, you can continue communicating with them and guide them through the rest of the sales funnel
So how to create a sales funnel?
Don’t worry, we got you covered and created multiple sales-funnel templates for you!
Browse our sales-funnel examples, just choose your sectors and click to view the funnel!