How to Sell More on Shopify with Email Automation and Sales Funnels {2023}

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A guide on how to sell more on Shopify

How to Sell More on Shopify with Email Automation and Sales Funnels {2023}

Shopify is a popular e-commerce platform that allows businesses to easily create and manage their online store. While Shopify offers a range of features and tools to help businesses sell more, email automation and sales funnels can take your efforts to the next level. In this article, we’ll explore how to use email automation with apps like Klaviyo, ActiveCampaign, or Omnisend, and sales funnels to sell more on Shopify.

Email Automation

Email automation is the process of using technology to send targeted, personalized emails to your customers at the right time and place. This can help you increase sales, improve customer engagement, and build relationships with your customers. When it comes to Shopify, there are a number of email automation apps available, including Klaviyo, ActiveCampaign, and Omnisend. These apps offer a range of features, including email templates, automation workflows, and real-time analytics.

 

To get started with email automation, you’ll need to segment your audience into different groups based on their behavior, such as new customers, repeat customers, and abandoned cart customers. Then, you’ll need to create targeted email campaigns for each group, using the right messaging, images, and calls to action to encourage them to make a purchase.

eCommerce Sales-Funnels

A sales funnel is the journey that a customer takes from becoming aware of your product to making a purchase. By mapping out your sales funnel and automating your email campaigns, you can increase the chances of converting a customer into a sale. When it comes to Shopify, you can create a sales funnel by mapping out each step of the customer journey, including landing pages, product pages, and checkout pages.
To create a sales funnel on Shopify, you’ll need to start by creating a landing page for each segment of your audience. This landing page should be designed to provide value to the customer and encourage them to take a specific action, such as making a purchase. You’ll also need to create product pages for each of your products, highlighting their features and benefits, and including calls to action to encourage customers to make a purchase. Finally, you’ll need to optimize your checkout process to make it as easy as possible for customers to complete their purchase.

Creating PPC Campaigns

PPC, or pay-per-click, campaigns are a great way to drive targeted traffic to your site and increase sales. By creating PPC campaigns for each segment of your audience, you can reach customers at the right time and place, and encourage them to make a purchase.
To create a PPC campaign on Shopify, you’ll need to choose the right keywords to target, create compelling ads, and set up tracking to monitor your results. You’ll also need to make sure that your landing pages are optimized for conversions, with clear calls to action, relevant images, and a user-friendly layout.