Product description writing involves choosing your words carefully, and using colloquial phrases simply won’t do. Repeating the oft-heard phrases like ‘fantastic product quality’ sounds bland and artificial. Whenever a person reads something like fantastic or excellent product quality, they know it is made up, not genuine. Instead of saying your product is of excellent quality, harp on the technical specifications, features, and benefits. For example, if your product description is for footwear, say the pair is comfortable and durable, and the lacing eyelets are made of high-quality plastic and won’t rust if they get wet.