A full comparison between Klaviyo and Activecampaign email marketing platforms
The Omni Team eCommerce, email marketing

Klaviyo Vs Activecampaign Full Comparison

Klaviyo and ActiveCampaign are both powerful email marketing platforms that offer a wide range of features to help businesses grow and engage their audience. While both platforms have their strengths and weaknesses, there are some key differences that businesses should consider when choosing between them.

Pricing

Klaviyo and ActiveCampaign both offer different pricing models that businesses should consider when choosing between the two platforms.
Klaviyo charges customers based on the number of contacts they have. The pricing starts at $20 per month for up to 500 contacts and goes up to $995 per month for up to 2 million contacts. Additional contacts can be added for an additional cost.
ActiveCampaign, on the other hand, charges based on the number of users and features they need. The pricing starts at $9 per month for the Lite plan, which includes basic email marketing, automation, and CRM features. The Plus plan, which includes more advanced features such as sales automation, starts at $49 per month. The Professional plan, which includes even more advanced features such as predictive sending, starts at $129 per month. And the Enterprise plan, which includes all features and dedicated support, is available on request.
In terms of pricing, businesses with large contact lists may find Klaviyo to be more expensive, while those with fewer contacts may find ActiveCampaign to be more affordable. However, businesses should also consider the features and capabilities they need and compare the pricing of the corresponding plan of each platform before making a decision.
In summary, Klaviyo’s pricing model is based on the number of contacts, while ActiveCampaign’s pricing model is based on the number of users and features needed. Businesses with large contact lists may find Klaviyo to be more expensive, while those with fewer contacts may find ActiveCampaign to be more affordable. However, businesses should also consider the features and capabilities they need and compare the pricing of the corresponding plan of each platform before making a decision.

Automation Capabilities

Klaviyo and ActiveCampaign both offer automation features to help businesses create targeted and personalized email campaigns. However, there are some key differences in their approach to automation.
Klaviyo is known for its advanced automation capabilities, which allow businesses to create highly targeted and personalized email campaigns based on customer behavior and data. For example, businesses can use Klaviyo’s automation features to create customized email campaigns for different segments of their audience, such as first-time buyers or repeat customers. Businesses can also use Klaviyo’s automation features to trigger emails based on specific events, such as an abandoned cart or a purchase. Furthermore, Klaviyo’s automation feature include a drag-and-drop editor that makes it easy for businesses to create and manage complex automation workflows.
ActiveCampaign, on the other hand, is more focused on providing a wide range of automation options, but with less granular targeting options. For example, businesses can use ActiveCampaign’s automation features to create automated sequences of emails based on specific triggers, such as a form submission or a purchase. However, it doesn’t have as many options as Klaviyo in terms of customizing the automation based on customer data or behavior. ActiveCampaign also offers a drag-and-drop editor to create automation workflows but the complexity of the workflows might not be as extensive as Klaviyo’s.
In terms of capacity, both Klaviyo and ActiveCampaign offer a good number of automation workflows and triggers, but Klaviyo might offer more advanced automation options for businesses with large and complex email campaigns.
Overall, Klaviyo is a great option for businesses that need advanced automation and targeting capabilities, while ActiveCampaign is a better choice for businesses that need a wide range of automation options but with less granular targeting options.
Template Designs on Klaviyo
free klaviyo email template
Template designs Activecampaign
Activecampaign free responsive email templates

Integration

Both Klaviyo and ActiveCampaign offer a variety of integrations to help businesses connect their email marketing platform with other tools and services they use.
Klaviyo has a more extensive e-commerce integrations, including popular platforms like Shopify, Magento, BigCommerce, and many more. This makes it a great option for businesses that primarily sell online and want to be able to sync customer data and behavior from their e-commerce platform with their email marketing campaigns. Klaviyo also integrates with a variety of other services, such as Google Analytics, Facebook, and Instagram.
ActiveCampaign also has a good list of integrations, including e-commerce platforms like Shopify, WooCommerce, and BigCommerce. It also integrates with a variety of other services, such as Salesforce, Zendesk, and Hubspot. ActiveCampaign also has its own built-in CRM features which can be used as a standalone CRM or integrated with other CRM tools.
In terms of integrations, both Klaviyo and ActiveCampaign offer a wide range of options to connect with other tools and services. Klaviyo has more extensive e-commerce integrations while ActiveCampaign has a more robust CRM integration. Businesses should carefully evaluate their specific needs and compare the available integrations of each platform before making a decision.
In summary, Klaviyo has a more extensive e-commerce integrations and it can sync customer data and behavior from e-commerce platforms with their email marketing campaigns. ActiveCampaign also has a good list of integrations but it is not as extensive as Klaviyo, it also has a more robust CRM integration, which can be used as a standalone CRM or integrated with other CRM tools. Businesses should carefully evaluate their specific needs and compare the available integrations of each platform before making a decision.

Shared IP Deliverability

Shared IP deliverability refers to the ability of emails sent from a shared IP address (used by multiple customers) to reach the inbox of the recipient. Both Klaviyo and ActiveCampaign offer the option of shared IP deliverability, but there are some key differences in how they approach it.
Klaviyo‘s shared IP deliverability is built on their strong reputation as a sender, that’s why they claim to have high deliverability rates across all of their shared IPs. They also have a dedicated team that monitors the health of the IPs, and helps to ensure that the IPs are not being used by spammers or other malicious actors. This helps to ensure that emails sent from a Klaviyo shared IP have a higher chance of reaching the inbox.
ActiveCampaign also offers shared IP deliverability, but it does not have the same level of reputation as Klaviyo’s. They have a monitoring system in place that ensures that the IPs are not being used by spammers or other malicious actors, but it may not be as robust as Klaviyo’s. Additionally, they also offer a dedicated IP option for an additional cost, which can be a good option for businesses that want to ensure the highest deliverability rates.
In terms of shared IP deliverability, Klaviyo is known for having a strong reputation as a sender and a dedicated team that monitors the health of the IPs, which helps to ensure high deliverability rates across all of their shared IPs. ActiveCampaign also offers shared IP deliverability but it may not be as robust as Klaviyo’s, and they also offer a dedicated IP option for an additional cost. Businesses that are particularly concerned about deliverability may want to consider the option of a dedicated IP.
In summary, Klaviyo’s shared IP deliverability is built on their strong reputation as a sender and a dedicated team that monitors the health of the IPs, which helps to ensure high deliverability rates across all of their shared IPs. ActiveCampaign also offers shared IP deliverability but it may not be as robust as Klaviyo’s, and they also offer a dedicated IP option for an additional cost. Businesses that are particularly concerned about deliverability may want to consider the option of a dedicated IP.

Which is better for eCommerce?

Both Klaviyo and ActiveCampaign offer a wide range of features and capabilities that can be useful for eCommerce businesses, but there are some key differences between the two platforms that may make one a better option for a specific business.
Klaviyo is known for its advanced automation capabilities, which allow businesses to create highly targeted and personalized email campaigns based on customer behavior and data. This makes it a great option for eCommerce businesses that want to create customized email campaigns for different segments of their audience, such as first-time buyers or repeat customers. Klaviyo also offers a wide range of e-commerce integrations including popular platforms like Shopify, Magento, BigCommerce, and many more. This makes it easy for eCommerce businesses to sync customer data and behavior from their e-commerce platform with their email marketing campaigns.
ActiveCampaign also offers a wide range of automation options and integrations, including e-commerce platforms like Shopify, WooCommerce, and BigCommerce. However, it does not have as many options as Klaviyo in terms of customizing the automation based on customer data or behavior. ActiveCampaign has more robust CRM features, making it a great option for eCommerce businesses that need to manage leads and sales in addition to email marketing.
In summary, Klaviyo is a great option for eCommerce businesses that need advanced automation and targeting capabilities, while ActiveCampaign is a better choice for eCommerce businesses that need more robust CRM features and a wide range of automation options. Both platforms offer a wide range of e-commerce integrations, but Klaviyo’s e-commerce integrations are more extensive. Businesses should carefully evaluate their specific needs and compare the features and capabilities of each platform before making a decision.

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