Starting a Cleaning Business: A Guide

  • Home / small business / Starting a Cleaning…
How to start a cleaning business

Starting a Cleaning Business: A Guide

So you’re thinking of starting your own cleaning business? Great idea! Plenty of people need help cleaning and tidying, so why not make a living doing something you enjoy?
But before you get started, it’s essential to understand what you need to consider. There’s more to launching a successful cleaning business than just grabbing a vacuum cleaner and a mop. Let’s dive in!
1. Build Your Business Plan 
Before doing anything else, focus on thorough brainstorming and creating a detailed business plan.
This should include budget considerations (how much money will you need to get started?), target market (who are your ideal customers?), and pricing structure (how much will you charge per job?).
It may also be helpful to create an outline of your services—do you offer carpet cleaning? Window washing? Home organization? Are you only focused on residential cleaning? Commercial cleaning? Or both? Having this information ready will make it easier for potential clients to understand what kind of services they can expect from you.
You’ll also need a logo or branding and, of course, an understanding of local cleaning business laws. Once these items are squared away, it’s time to start!
2. Register Your Business Name 
Once you have an idea for your cleaning business name, register it with the appropriate authorities in your state or locale. Depending on where you live, this may involve filing paperwork with the secretary of state’s office or registering the name with the county clerk’s office.
Next, don’t forget to get any necessary permits or licenses that may be required by local authorities, as well as liability insurance for your business, before opening up shop.
3. Get Your Supplies 
Now that all the paperwork is done, it’s time to collect your supplies! Make sure to stock up on all essential materials such as sponges, cloths, dusters, mops, and brooms—and don’t forget those all-important cleaning products like detergents and disinfectants too! 
Finally – if needed – invest in equipment such as vacuums or pressure washers if these services are part of your offering!

Now that the basics are taken care of, you’re almost ready to start taking on clients. All that’s left is to find some customers…

4. Build strong marketing strategies
Once you have everything in place, it’s time to get out there and market your services!
Start by advertising locally: post flyers in the local supermarket, advertise in the newspaper, and maybe even set up a website so potential customers can easily find you.
In addition to traditional marketing techniques, make sure you have a well designed website, plan your SEO, take full advantage of social media platforms such as Instagram and Facebook to spread the word about your business! This way, you’ll be able to reach more potential clients who are looking for professional cleaning services.

While you’re at it, why not consider setting up online services such as booking and payment – allowing customers to book and pay online – which could make your cleaning business even more enticing.
5. Price competitively
Your pricing strategy should depend on your target market and the services you offer. Make sure to research and price competitively, to attract more customers while still making a reasonable profit.
6. Establish Your Unique Selling Points
Every business has unique selling points that make them stand out from the competition. What sets you apart? What makes your business unique and attractive to potential customers?
Think about what services you offer that other cleaning businesses don’t, such as eco-friendly cleaning products or 24/7 availability. By emphasizing these unique aspects of your business, you can help to differentiate yourself in the marketplace and convince customers why they should choose your services.
7. Stay organized and set up an accounting system.
Running a cleaning business requires staying organized and keeping track of your finances. Set up an accounting system so you can efficiently keep track of your income and expenses, such as invoices, receipts, payroll records, and more. This will make it easier for you to manage your business and stay on top of your finances.
8. Network. Network. Network
Don’t forget the power of networking! Try to reach out to other business owners in your area and see if you can collaborate with them in any way – this could be by referring customers to each other or working together on special projects (who knows, you may even be able to combine forces and start offering a comprehensive cleaning package!)
You should also consider joining local trade organizations and attending industry events to meet other industry professionals and learn more about the business. You never know what opportunities may arise as a result!
9. Offer discounts and promotions
Do this to encourage customers to choose your cleaning services. Consider offering loyalty bonuses, monthly specials, or discounts if they refer a friend. These small incentives can make all the difference in getting more people through the door!

To make it fun, you can also put up your own event or host a special “cleaning day” in your area. This will help get more people interested in your business and show them the value of what you offer.
10. Make sure you have a customer service plan in place.
Last but not least, make sure you have a plan in place for dealing with requests and customer complaints. Establish a process for how you will respond to feedback, both positive and negative. This ensures that all customers feel heard and valued when they work with your business.
The Golden Rule: Provide Quality Services 
Always strive to deliver quality services in a timely manner. Keep your promises and develop a good reputation! The better the job you do, the more likely customers are to recommend you to their friends and family – leading to more business for you in the long run.
Wrapping Up
Starting a cleaning business requires dedication and hard work but can be rewarding both personally and financially. Remember to do your research, create an efficient system, market your services effectively, price them competitively, and always provide excellent customer service. Most importantly, strive to deliver quality services that make your customers happy. 
With the proper preparation and resources, you can launch your own successful business in no time!