In addition to creating compelling articles related to your conversion funnel, it’s crucial to promote them across various platforms, such as social media, blogs, and relevant online communities. By strategically sharing your articles and incorporating targeted keywords, you can amplify your reach, attract more organic traffic, and generate valuable backlinks. Let’s explore the benefits of promoting articles and how to effectively leverage keywords.

Example: Let’s continue with our fitness equipment store. Suppose you’ve published an article titled “Nutrition Tips for Optimal Athletic Performance.” To promote this article, you can create social media posts highlighting key tips or intriguing statistics related to nutrition for athletes. Ensure that each post incorporates relevant keywords like “sports nutrition,” “athlete diet,” or “fuel for performance.” Additionally, include a direct link to the specific article in your social media posts, blog mentions, or forum discussions to drive traffic back to your website.

By utilizing targeted keywords in your promotional efforts, you increase the visibility of your content and improve the likelihood of attracting both organic traffic and backlinks. As other users discover and engage with your articles, they may reference or share your content, generating valuable backlinks from reputable sources. These backlinks act as signals to search engines that your website is authoritative and deserving of higher rankings.