Most Essential Content Marketing Tips for Financial Services
Content marketing is an indispensable tool for all financial service brands such as money lenders, commercial capital brokers, loan officers and line of credit issuers. It helps foster organic relationships with the target audience, boosts customer acquisition and retention, and increases brand credibility.
Did you know that an increasing number of customers are going online to find financial advice and make sound decisions on financial products? As per Google, mobile searches related to ‘finance management and planning’ and ‘best credit cards’ have increased by 70% over the last two years.
That said, creating content, especially web content, for financial services is not without challenges. Because this content deals with necessary legalities, Google refers to it as Your Money, Your Life (YMYL) content and carefully evaluates it based on expertise, trustworthiness, and authoritativeness.
In this article, we will look at the top challenges associated with web content marketing for financial service brands and discuss some helpful tips to get started.
Common Challenges & Solutions of Content Marketing for Financial Services
Here are the top challenges in content marketing for financial service brands that primarily arise due to legalities and bureaucracy.