The Best BULK Email Marketing Tools! Full Comparison!
Email marketing is an incredibly effective marketing channel. When applied professionally, businesses across the board can reach a very high 15%-18.6% average conversion rate with an average ROI of 36%!! This number is nothing short than fantastic. It means that for every $1 dollar you spend on email marketing, you can earn $36! However, clearly an essential key to good return on your email marketing investment, is lowering your costs.
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If by now you have already shopped for the best free bulk email marketing platform you can use, you may have noticed that the more emails you want to send, the more expensive it gets. Yup, just when you thought that you will end up paying only $8 per month to send 1,000 emails a day, or somehow manage to keep that free plan forever, you realized that those email marketing platforms are not that enthusiastic about it. If you want to send 10,000 emails per day, it’s time to re-think your search. Apparently, it is not only the best email marketing platform you are looking for, but the best bulk emailing software with the best pricing plans you can find.
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What is the best bulk mailing software?
If you are looking for the best free bulk emailing tool to use, comparisons you will find on the web will probably not give you a clear answer. Blogs that compare email marketing platforms usually overlook a very important point: Bulk emailing requires very specific factors that are significantly different from those of conventional email marketing.
The difference between bulk emailing and conventional email marketing
There are two types of businesses that heavily rely on email marketing:
In the first type are businesses that need highly advanced automation features.
The second type on the other hand, consists of businesses that are mostly interested in mass mailing solutions and effective methods of reaching out to as many potential leads as possible. Many times, by means of cold email campaigns.
A good example of the first type are Shopify store owners. Advanced tracking and automation are crucial to their success or the structure of their sales-funnels. Quick auto-responder like a “win-back” email or a proper “abandoned cart” reminder, can save a sale or help maintain instant, targeted, and constant communication with the site’s visitors.
But other businesses, for example financial services & lenders, medical billing companies or affiliate marketers, couldn’t care less about deep automation capacities.
In their email marketing strategy, there are no carts to abandoned. Instead, those businesses are always in the need of effective mass mailing solutions.
What are the best tools to use for B2B cold campaigns?
When clients of the second type reach out to us and ask what are the best tools they can use for cold email campaigns or B2B mass emailing, their first two questions are always:
A. How to ensure email deliverability and reach people’s inboxes?
B. How much will bulk emailing cost per monthly sending?
As far as how to ensure bulk emailing deliverability, we have widely covered this topic on previous posts. This article however focuses on the question of mass-mailing pricing.