Future of email warm up. Gmass is shutting down

The Impact of Google’s Warmup Shutdown on Email Marketers: Exploring Alternatives to GMass for Email Reputation Management

Email warm-up is an essential practice in the world of email marketing, where gradually increasing the volume and frequency of your email sends can help establish a positive reputation with email service providers (ESPs). For businesses, this means improving the chances of their emails being delivered to the inbox, rather than the spam folder.
In recent news, Google announced that it will be shutting down its Warmup service, which was used to help businesses establish their reputation with Gmail. This change has left many email marketers wondering about the future of their email warm-up strategy.
GMass is one such service that has been affected by this change. They have announced that they will be shutting down their warm-up service on October 1st, 2021. In their blog post, GMass stated that their warm-up service relied heavily on Google’s Warmup service, which is now being retired, making it challenging for them to continue offering this service to their users.
This shutdown will have an impact on people who rely on GMass for their email warm-up strategy. Without GMass or a similar service, businesses may find it difficult to warm up their email accounts efficiently and establish a positive reputation with Gmail.
However, there are other alternatives that businesses can explore to create their email warm-up strategy. One of the most popular options is to use a third-party service like Saleshandy, which provides similar features to GMass and can help businesses establish a positive reputation with Gmail. These services allow businesses to gradually increase the volume and frequency of their emails, while also providing analytics and other tools to help optimize email performance.
In conclusion, the retirement of Google’s Warmup service has led to the shutdown of warm-up services like GMass. Businesses that relied on GMass for email warm-up must now explore other strategies, such as using third-party services like Woodpecker, to establish a positive reputation with Gmail. With the evolving landscape of email warm-up, it is essential to stay informed about the best practices and the latest tools to optimize email performance.
“Warmup Shutting Down.” GMass Blog, February 6th, 2023 https://www.gmass.co/blog/warmup-shutting-down/.
“Warm-up & Recovery Changes in Google.” Woodpecker Blog, February 6th, 2023
“Is anyone else worried now the email warmup is shutting down?” Reddit, February 6th, 2023
“Is Warm Up Dead? What’s Changed and What Hasn’t.” February 6th, 2023